(1) Determine farmer’s willingness to accept (WTA) compensation to use a) less plastics b) more biodegradable plastic alternatives, and/or c) stop or limit fertilizing crops with MiP containing soil amendments. 2) Determine household’s willingness to pay (WTP) to consume food with a smaller MiP footprint, i.e., a) less plastic and/or more non-plastic packaging, and b) less MiP polluting production methods. 3) Develop novel incentives that a) increase the recycling of household food waste, and b) reduce the disposal of household plastic waste into both the sewage system as well as domestic food recycling bins.